Founded in 2004, PatientNow delivers a complete solution to manage every facet of elective medical practices. Initially, when the company came into existence, it provided EMR and practice management solutions to enable med spas and plastic surgeons to grow their clinics and ensure better engagement with their patients. However, PatientNow’s experts soon realized that the aesthetic and elective procedures industry was fragmented in nature owing to its reliance on multiple third party tools for various purposes—be it marketing, payment facilitation, or management of patient photos. The lack of API connectivity made it impossible to integrate all these different solutions into EMR. Realizing this, PatientNow quickly extended its overall practice management solution to deliver a single platform that could help businesses manage their practice, patients, and clients at one location.