The Five Core Values of Millennial Patients and How to Cater to Their Unique Nuances
It is forecasted that the global medical aesthetic industry will be worth $22.5B by the end of 2025 and grow at a 14.9% CAGR (compound annual growth rate). Within the total addressable market, Millennials represent the largest consumer group with full purchasing power, as well as the only generation that is expected to gain market share through 2025. This course will uncover some simple strategies to connect better with Millennial consumers & patients to help fuel the future of your practice in 2024.
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
