Disrupting the Status Quo: Building a Unique Brand in an Increasingly Competitive Marketplace
In this course, attendees will learn the most important elements that go into building a brand that stands out from your competition in today’s commoditized aesthetic marketplace.
- The difference between brand identity and brand image and what goes into each
- The importance of having mission, vision, and value statements
- How to develop your unique selling proposition
- The importance of having universal buy-in from staff and a Drink-the-Kool-Aid culture
- Simple, yet powerful ways to elevate the patient experience through critical touchpoints in their journey
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
