In this course, attendees will learn the most important elements that go into building a brand that stands out from your competition in today’s commoditized aesthetic marketplace.
- The difference between brand identity and brand image and what goes into each
- The importance of having mission, vision, and value statements
- How to develop your unique selling proposition
- The importance of having universal buy-in from staff and a Drink-the-Kool-Aid culture
- Simple, yet powerful ways to elevate the patient experience through critical touchpoints in their journey
Presented by: Audrey Neff, Director of Marketing, PatientNow & RxMarketing
Next Live Webinar:
Your Reputation is King: Strategies to Drive More Google Reviews in Your Practice
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.
Virtual Practice Workshops: Insights From the Experts
Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2024 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.
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