Skincare That Sells: Proven Strategies to Maximize Retail Revenue in 2025
Did you know that 15–20% of your total gross revenue should be coming from retail skincare sales? If it’s not, you’re leaving serious money—and patient results—on the table. Retail skincare isn’t just an add-on; it’s a high-impact revenue stream that enhances patient outcomes, drives loyalty, and boosts your bottom line. In this webinar course, Audrey Neff breaks down four proven, revenue-driving strategies to elevate your retail skincare game in 2025.
Key Takeaways:
- Identify the revenue & retention opportunity retail skincare can bring to your practice
- Learn how to effectively “sell” skincare during the consultation and/or during appointments & keep patients buying from your practice
- Define powerful ways to incorporate retail into your social media, marketing, and in-practice marketing tactics to optimize success
- Review pros & cons of offering private label skincare vs. brand name lines
- Demo of PatientNow & RxPhoto
- Q&A session with attendees
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Travis Mydlo, Senior Solutions Architect
Travis Mydlo is a seasoned professional with a decade of experience in the medical aesthetic and wellness business field, specializing in solution architecture and business development. Currently serving as a Senior Solutions Architect at PatientNow, a leader in practice management solutions for aesthetic medical practices, Travis has played a pivotal role in designing and implementing innovative solutions that enhance operational efficiency and patient engagement. He is a 2x winner of the PatientNow Sales Champions Club and a 2x PatientNow Cornerstone Award winner, recognizing his exceptional contributions and achievements within the company.
